The objective of the project was to update Fosters Hollywood’s in-room menu to reflect its new positioning and incorporate new features with an updated graphic identity and a new unique and differential photographic treatment.

We have optimized the menu incorporating the learnings from the menu project carried out for VIPS with the objective of improving customer experience and business results (in this case, KPI increase margin).

• Updating of new offer.
• Optimization of the content structure by categories and reordering of dishes, prioritizing unit margin.
• New family names to reinforce the positioning of authentic American food, with differentiation in grill.
• New photographic treatment that updates the brand, enhancing the flavor driver in its offer of dishes and enjoyment (photos with attitude, with interaction, reflecting fun and pleasure, showing multi-product).
• Revision of the graphic identity, respecting new basic brand style guidelines and with a new design that modernizes its image.