What did we do?:

/ Packaging design

Context:

Since its launch in 2021, Nocilla Cookies has marked Nocilla’s entry into the biscuit category, combining the iconic flavour of its cream with a new indulgent format and a differential experience.

The range, which today has three varieties, Original, White and Cookies & Cream, has been growing to adapt to new moments of consumption and younger audiences, without losing the essence of the brand. In this context of expansion, Vectis Advisors has been the creative partner to take a step further: to renew packaging design with an updated and more impactful identity. 

Challenge:

Update the brand’s branding, improve organoleptic visualization and optimize the impact on the modern trade shelf as well as in the impulse channel.

Solution:

Our goal was to create a design that would capture attention on the shelf, clearly and appetizingly conveying the promise of the product: all the unique flavor of Nocilla in a crunchy and irresistible cookie.

To do this, we are working on a visual identity that has been updated with the new Nocilla branding, has maximised indulgence in its three varieties and the impact of the entire range on the shelf.

The result is packaging that reinforces the innovative character of the brand, connects with a young audience and maintains coherence with the visual universe of Nocilla.