Context:

In a society where there are already more pets than children, creating branding that reflects this shift in society makes us more desirable and sympathetic to the pet buyer or responsible pet owner.

Challenge:

A start-up with an early point-of-sale presence must have the opportunity to be seen, valued and purchased in just 3 seconds.

Solution:

Yellow, the most visible color at the point of sale, an illustrative style that reflects the emotional connection between the owner and his pet, and transparency to make the freshness of the content visible, have allowed Family Love to succeed in the market.