Repositioning and new branding for the Galfer brand

Repositioning and new branding for the Galfer brand Redefinition of the visual identity and global strategy, highlighting the connection with high competition and innovation. Context: Galfer is a historic Spanish brand of high-quality brake components for bicycles and motorcycles. Today, it is one of the world leaders in the manufacturing and marketing of these products, […]

Guidelines for more effective point-of-sale material

Guidelines for more effective Point-of-Sale material Improving the return on investment in PoS signage through material optimization. Context: CocaCola Spain is one of the largest investors in point-of-sale communication in our market. The continuous search to improve the return on its actions includes the optimisation of in-store signage. Challenge: Develop a robust knowledge and recommendation […]

Creation of branding for a pet food start-up

Creation of branding for a pet food start-up A new pet food brand with a heart Context: In a society where there are already more pets than children, creating branding that reflects this shift in society makes us more desirable and sympathetic to the pet buyer or responsible pet owner. Challenge: A start-up with an […]

Capturing the growing opportunity in the snack market

Capturing the growing opportunity in the snack market Innovation pipeline with a specific methodology, mitigating risks, providing certainties, and ensuring a higher likelihood of su. Challenge:The snack industry is growing rapidly worldwide. It is the obligation of a major food company to capitalize on this trend, leveraging existing brands or introducing new ones like Snack […]

Enhancing incrementality and the return on promotions

Enhancing incrementality and the return on promotions — What did we do? / Retail strategy / Design / Research Context: Promotional spending constitutes one of the most significant investments for the majority of consumer goods brands, if not the most significant. Maximizing this investment and improving the return is an ambition shared by all. Challenge: […]

Development of a commercial strategy for the online channel over 2-3 years

Development of a commercial strategy for the online channel over 2-3 years Strategic vision adapted to the channel. Looking outward, improving inward to have a clear understanding of where we are heading and what we can truly achieve. Challenge: Today, it goes without saying that the online channel is strategic in the development of any […]

Point-of-Sale Excellence Guidelines

Point-of-Sale Excellence Guidelines — What did we do? / Retail strategy Context: We all know that the point of sale is the primary channel of communication with consumers and shoppers. However, the daily rush, team turnover, and business urgencies often hinder the consistency of our brands in the store. We lack consistency in this communication […]

Restyling Pizza & Salsa Campofrio

Restyling Pizza & Salsa Campofrío Branding optimisation for better navigability and greater impact on the shelf, while maintaining the same brand recognition. What did we do? / Brand strategy / Branding / Packaging design Context: It is detected that the perception, at consumer level, of the varieties of the Campofrío Pizza & Salsa family may […]

Rebranding and packaging Nocilla

Rebranding and packaging Nocilla Rebranding, brand architecture optimization, and maximizing shelf space to increase brand recognition and value. What did we do?: / Branding / Naming / Diseño packaging Context: Nocilla is an iconic brand of cocoa-based creams present in Spanish households for over 50 years. A brand that has been renewing and innovating its […]

Surimi Innovation Quarry

Surimi Innovation Quarry — What did we do? / Branding / Strategy / Innovation /Research Context: Surimi is a product with great future potential, not only due to its current reach but also because of its numerous potential applications, nutritional value, and flavor. However, it also faces some image barriers that Pescanova aims to overcome. […]