Capturing the growing opportunity in the snack market

Capturing the growing opportunity in the snack market Innovation pipeline with a specific methodology, mitigating risks, providing certainties, and ensuring a higher likelihood of su. Challenge:The snack industry is growing rapidly worldwide. It is the obligation of a major food company to capitalize on this trend, leveraging existing brands or introducing new ones like Snack […]

Enhancing incrementality and the return on promotions

Enhancing incrementality and the return on promotions — What did we do? / Retail strategy / Design / Research Context: Promotional spending constitutes one of the most significant investments for the majority of consumer goods brands, if not the most significant. Maximizing this investment and improving the return is an ambition shared by all. Challenge: […]

Development of a commercial strategy for the online channel over 2-3 years

Development of a commercial strategy for the online channel over 2-3 years Strategic vision adapted to the channel. Looking outward, improving inward to have a clear understanding of where we are heading and what we can truly achieve. Challenge: Today, it goes without saying that the online channel is strategic in the development of any […]

Point-of-Sale Excellence Guidelines

Point-of-Sale Excellence Guidelines — What did we do? / Retail strategy Context: We all know that the point of sale is the primary channel of communication with consumers and shoppers. However, the daily rush, team turnover, and business urgencies often hinder the consistency of our brands in the store. We lack consistency in this communication […]

Surimi Innovation Quarry

Surimi Innovation Quarry — What did we do? / Branding / Strategy / Innovation /Research Context: Surimi is a product with great future potential, not only due to its current reach but also because of its numerous potential applications, nutritional value, and flavor. However, it also faces some image barriers that Pescanova aims to overcome. […]

Brand equity Coosur

Brand equity Coosur — What did we do? / Branding /Strategy Context: The olive oil market in Spain is highly fragmented and regionalized. Even the leading brands do not have significant market shares, and it is challenging to differentiate from competitors. Challenge: Finding a brand territory for Coosur that allows it to position itself as […]

Branding & packaging Jamón Cocido El Original

Branding & packaging Jamón Cocido El Original Revision of the brand and the design of the pack of sliced Cooked Ham to add more value. What did we do? / Brand strategy / Branding / Packaging design Context: Campofrío Cooked Ham is more than a product, it’s a brand. Campofrío was born as a company […]

More efficient Christmas Campofrío campaing

More efficient Christmas Campofrío campaig — What did we do?/ Research Context: It is almost a national event already – every year, we eagerly await to see how the Campofrío Christmas advertisement will be. This brand challenges itself to surpass expectations each winter. Extracting lessons from each campaign enables them to enhance their work in […]