New Nocilla Cookies packaging design
New Nocilla Cookies packaging design Packaging renovation to maximize Nocilla’s unique indulgence and shelf impact. What did we do?: / Packaging design Context: Since its launch in 2021, Nocilla Cookies has marked Nocilla’s entry into the biscuit category, combining the iconic flavour of its cream with a new indulgent format and a differential experience. The […]
Design and content for the new menus
New menu for Foster’s Hollywood Optimization of Foster’s Hollywood’s menu to reflect its new positioning and new differential graphic identity. The objective of the project was to update Fosters Hollywood’s in-room menu to reflect its new positioning and incorporate new features with an updated graphic identity and a new unique and differential photographic treatment. We […]
Branding and packaging of the new Nocilla Crunchy
Branding and packaging of the new Nocilla Crunchy Nocilla Crunchy is the recent launch of Nocilla for which Vectis has developed the branding and packaging design. What did we do? / Branding / Naming / Diseño packaging Nocila Crunchy is a surprising cocoa and hazelnut cream from Nocilla that “tastes as good as it sounds”, […]
Repositioning and new branding
Repositioning and new branding for the Galfer brand Redefinition of the visual identity and global strategy, highlighting the connection with high competition and innovation. Context: Galfer is a historic Spanish brand of high-quality brake components for bicycles and motorcycles. Today, it is one of the world leaders in the manufacturing and marketing of these products, […]
Restyling Pizza & Salsa Campofrio
Restyling Pizza & Salsa Campofrío Branding optimisation for better navigability and greater impact on the shelf, while maintaining the same brand recognition. What did we do? / Brand strategy / Branding / Packaging design Context: It is detected that the perception, at consumer level, of the varieties of the Campofrío Pizza & Salsa family may […]
Guidelines for more effective point-of-sale material
Guidelines for more effective Point-of-Sale material Improving the return on investment in PoS signage through material optimization. Context: CocaCola Spain is one of the largest investors in point-of-sale communication in our market. The continuous search to improve the return on its actions includes the optimisation of in-store signage. Challenge: Develop a robust knowledge and recommendation […]
Rebranding and packaging Nocilla
Rebranding and packaging Nocilla Rebranding, brand architecture optimization, and maximizing shelf space to increase brand recognition and value. What did we do?: / Branding / Naming / Diseño packaging Context: Nocilla is an iconic brand of cocoa-based creams present in Spanish households for over 50 years. A brand that has been renewing and innovating its […]
Branding for a pet-food start-up
Creation of branding for a pet food start-up A new pet food brand with a heart Context: In a society where there are already more pets than children, creating branding that reflects this shift in society makes us more desirable and sympathetic to the pet buyer or responsible pet owner. Challenge: A start-up with an […]
Capturing the growing opportunity in the snack market
Capturing the growing opportunity in the snack market Innovation pipeline with a specific methodology, mitigating risks, providing certainties, and ensuring a higher likelihood of su. Challenge:The snack industry is growing rapidly worldwide. It is the obligation of a major food company to capitalize on this trend, leveraging existing brands or introducing new ones like Snack […]
Surimi Innovation Quarry
Surimi Innovation Quarry — What did we do? / Branding / Strategy / Innovation /Research Context: Surimi is a product with great future potential, not only due to its current reach but also because of its numerous potential applications, nutritional value, and flavor. However, it also faces some image barriers that Pescanova aims to overcome. […]