Cooperativas agro-alimentarias de España trust Vectis to enhance their strategy and brand identity

Cooperativas agro-alimentarias de España has selected Vectis to develop and strengthen its strategy and brand identity. Under the direction of Gabriel Trenzado, General Director, and Cristina Garrido, project coordinator, consumer research and brand building work has been carried out, in which representatives of various agri-food cooperatives have also been involved. The goal is to identify […]

We accompanied Eckes Granini at their International Trade Convention 2024

The trade marketing teams from the main European business units gathered in Barcelona for 3 days. Vectis has been part of these sessions, providing new tools and ways to optimize internal processes, aiming to improve results and exceed current goals. These sessions further strengthen the collaboration between Vectis and Eckes-Granini, an alliance that has been […]

Vectis Advisors redesigns the packaging of Campofrío’s Extra Cooked Ham, a leader in sliced cooked ham.

Vectis Advisors has redesigned Campofrío’s Extra Cooked Ham and Pavofrío’s Turkey Breast. Campofrío’s Extra Cooked Ham is the original product that launched the Campofrío brand. For this reason, the product has been renamed by adding “The Original”, maintaining its graphic structure to ensure recognition as a product and enhancing its purchasing drivers: flavor and naturalness. […]