Training for the European Marketing and Sales Team
Training for sales and trade marketing teams on best practices in Efficient Commercial Strategy, along with a structured self-assessment of current activities to drive continuous improvement initiatives.
Testing and optimization of the national communication campaign
Selection, from a range of alternative communications and national campaign candidates, of the option that maximizes impact, branding, and clarity, along with improvement recommendations prior to launch.
Selection of tray design at POS
Enhancing brand visibility at the point of sale through the selection of new product trays.
Training for the European Marketing and Sales Team
Training for sales and trade marketing teams on best practices in Efficient Commercial Strategy, along with a structured self-assessment of current activities to drive continuous improvement initiatives.
Traditional Channel Strategic Plan
Acceleration and excellence plan for the traditional channel: segmentation of the universe by customer typology, definition of the Bimbo Perfect Store model, selection of KPIs for continuous improvement, identification of winning promotions, and evaluation/redesign of point-of-sale materials.
Training of the marketing and sales team
Training for the marketing team on best practices in Efficient Marketing and self-assessment of current activities to identify opportunities and generate continuous improvement projects.
Diagnosis and improvement of key bar elements: tap, tables, handle, glasses, etc.
Prioritization of bar POS materials (tap, umbrellas, glasses, etc.) based on their visibility, impact on the shopper, and strategic objective (awareness vs. conversion). Development of a usage manual and definition of a coherent investment plan to maximize point-of-sale efficiency.
Nocilla Christmas Edition
Nocilla is one of those iconic brands that has been part of our homes for generations, leaving a unique and unmistakable flavour footprint. At Vectis Advisors, we’ve had the pleasure of designing their new limited Christmas edition, where Santa Claus and Rudolph the reindeer are integrated into the brand’s logo in a unique design created […]
Restyling of the brand identity
VECTIS has led the restyling of Better Balance’s brand identity. Through a strategic and creative approach, VECTIS has renewed the brand’s image to more consistently reflect its purpose, values, and future vision—maintaining its essence while giving it a refreshed, modern aesthetic that feels more relevant and engaging for its audience. This evolution also integrates a […]
Renewal of Naturarte’s packaging
Campofrío has entrusted Vectis agency with updating the design of its Naturarte range — premium-quality products known for their high meat content, unique flavor, and texture. The goal was to modernize the brand’s image while preserving its essence, striking a balance between tradition and modernity. The new design features a cleaner aesthetic, with natural tones […]