Brand equity Coosur
Brand equity Coosur — What did we do? / Branding /Strategy Context: The olive oil market in Spain is highly fragmented and regionalized. Even the leading brands do not have significant market shares, and it is challenging to differentiate from competitors. Challenge: Finding a brand territory for Coosur that allows it to position itself as […]
Accelerating growth through improving capabilities and knowledge of the marketing & sales team
Accelerating growth through improving capabilities and knowledge of the marketing & sales team Fun, Team Building, Learning, Standard Methodology across different countries—all in service of TOP LINE growth. Challenge: The marketing and sales teams of this company are growing at a good pace. There is a need to unify knowledge, share a strategic vision, language, […]