Campofrío has entrusted Vectis agency with updating the design of its Naturarte range — premium-quality products known for their high meat content, unique flavor, and texture. The goal was to modernize the brand’s image while preserving its essence, striking a balance between tradition and modernity.

The new design features a cleaner aesthetic, with natural tones and handcrafted-style typography that conveys trust. It also improves readability and information layout, making it easier for consumers to choose and helping the product stand out more on the shelf.

With this redesign, Campofrío strengthens its commitment to quality and innovation, while Vectis reinforces its focus on strategic brand design.