Branding and packaging of the new Nocilla Crunchy

Branding and packaging of the new Nocilla Crunchy Nocilla Crunchy is the recent launch of Nocilla for which Vectis has developed the branding and packaging design. What did we do? / Branding / Naming / Diseño packaging Nocila Crunchy is a surprising cocoa and hazelnut cream from Nocilla that “tastes as good as it sounds”, […]

Repositioning and new branding for the Galfer brand

Repositioning and new branding for the Galfer brand Redefinition of the visual identity and global strategy, highlighting the connection with high competition and innovation. Context: Galfer is a historic Spanish brand of high-quality brake components for bicycles and motorcycles. Today, it is one of the world leaders in the manufacturing and marketing of these products, […]

Foster’s Hollywood entrusted Vectis to update its menu materials

Foster’s Hollywood has entrusted Vectis Advisors with a new project to update its menu materials. Part of the Alsea group, Foster’s Hollywood is one of the leading restaurant chains in Spain, offering authentic American food since 1971 across more than 220 locations nationwide.

Galfer partners with Vectis

Industrias Galfer, a leading Spanish company in the design and manufacture of braking system materials and components for bicycles and motorcycles, has chosen Vectis for a strategic branding project. With over 70 years in the market and a strong heritage in high-level competition, Galfer is a historic brand. As a pioneer in innovation, Galfer continues […]

Restyling Pizza & Salsa Campofrio

Restyling Pizza & Salsa Campofrío Branding optimisation for better navigability and greater impact on the shelf, while maintaining the same brand recognition. What did we do? / Brand strategy / Branding / Packaging design Context: It is detected that the perception, at consumer level, of the varieties of the Campofrío Pizza & Salsa family may […]

Guidelines for more effective point-of-sale material

Guidelines for more effective Point-of-Sale material Improving the return on investment in PoS signage through material optimization. Context: CocaCola Spain is one of the largest investors in point-of-sale communication in our market. The continuous search to improve the return on its actions includes the optimisation of in-store signage. Challenge: Develop a robust knowledge and recommendation […]

Rebranding and packaging Nocilla

Rebranding and packaging Nocilla Rebranding, brand architecture optimization, and maximizing shelf space to increase brand recognition and value. What did we do?: / Branding / Naming / Diseño packaging Context: Nocilla is an iconic brand of cocoa-based creams present in Spanish households for over 50 years. A brand that has been renewing and innovating its […]

We accompanied Eckes Granini at their International Trade Convention 2024

The trade marketing teams from the main European business units gathered in Barcelona for 3 days. Vectis has been part of these sessions, providing new tools and ways to optimize internal processes, aiming to improve results and exceed current goals. These sessions further strengthen the collaboration between Vectis and Eckes-Granini, an alliance that has been […]

Vectis Advisors redesigns the packaging of Campofrío’s Extra Cooked Ham, a leader in sliced cooked ham.

Vectis Advisors has redesigned Campofrío’s Extra Cooked Ham and Pavofrío’s Turkey Breast. Campofrío’s Extra Cooked Ham is the original product that launched the Campofrío brand. For this reason, the product has been renamed by adding “The Original”, maintaining its graphic structure to ensure recognition as a product and enhancing its purchasing drivers: flavor and naturalness. […]

Cooperativas agro-alimentarias de España trust Vectis to enhance their strategy and brand identity

Cooperativas agro-alimentarias de España has selected Vectis to develop and strengthen its strategy and brand identity. Under the direction of Gabriel Trenzado, General Director, and Cristina Garrido, project coordinator, consumer research and brand building work has been carried out, in which representatives of various agri-food cooperatives have also been involved. The goal is to identify […]